Marketing Specialist

A well-established Australian manufacturing business with a strong international footprint is seeking a Marketing Specialist to join its in-house team and play a key role in shaping brand presence across local and global markets.

This role suits a marketer who enjoys being hands-on with content and campaigns, while also stepping into a leadership-style position — coordinating projects, guiding workflow, and partnering closely with senior stakeholders.

The Role

Reporting to the National Marketing Manager, the Marketing Specialist will support and help drive the delivery of marketing initiatives across multiple business units and international markets.

You’ll be involved in strategic planning, campaign execution, content creation, and events — with real ownership and visibility across the organisation.

This is not an entry-level role. You’ll be trusted to manage priorities, deliver quality outcomes, and contribute ideas that move the brand forward.

Key Responsibilities

• Campaign & project coordination
  Support the planning and execution of marketing initiatives, managing timelines, deliverables, and internal stakeholders.

• Content creation & storytelling
  Produce high-quality written and visual content including case studies, blogs, testimonials, social media assets, and internal communications.

• Brand & advertising support
  Assist in the development of integrated marketing campaigns across digital and print channels, ensuring consistency and strong messaging.

• Events & tradeshows
  Coordinate marketing support for industry events, exhibitions, and internal functions, including logistics, schedules, and materials.

• Marketing collateral development
  Create and maintain brochures, price lists, flyers, posters, and digital assets aligned with brand guidelines.

• Systems & fulfilment coordination
  Support promotional activities, direct mail campaigns, marketing databases, and sales material distribution.

• Cross-team collaboration
  Work closely with sales, production, and leadership teams to align marketing activity with business objectives.

About You

Essential

• Tertiary qualification in Marketing, Communications, Advertising, or equivalent experience

• 3+ years’ experience in a marketing or content-focused role

• Strong capability across Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro)

• Confident producing marketing assets independently from concept to completion

• Strong written communication and attention to detail

• Excellent time management and organisational skills

• Self-motivated, proactive, and comfortable working in a fast-paced environment

• Ability to understand technical products and translate them into clear, engaging marketing content

Desirable

• Experience within manufacturing, industrial, or technical environments

• CMS, website or digital marketing platform experience

• Photography and videography skills

• Social media content planning and execution

• Paid advertising exposure (Google Ads / Meta)

What’s On Offer

• Opportunity to work with a respected Australian manufacturer operating globally

• Exposure to international marketing strategy and brand development

• Modern office environment with sit/stand desks

• Wellbeing initiatives including EAP support and fitness programs

• Supportive, collaborative team culture

• Long-term career development and stability

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.